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What is a backlink and how to check it

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Many people are interested in the question of what a backlink is and how to test it for performance. This is a very important question for everyone who is somehow connected with SEO promotion and not only. There are quality and not very good backlinks. Therefore, in this article we will try to analyze the basic questions about backlinks and their use.

Backlink: what is it?

Let's start by defining a backlink: what it is, what types it has and what it is for. These are hyperlinks that lead users from other sites to ours. This helps in promotion, increases the number of visitors and raises the site's ranking in the eyes of the search engine.

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There are several types of these links with different values. The highest priority is natural, left by users. They help the site grow. How to get such links is described in detail in the course " SEO training from scratch ", which is conducted by an experienced specialist with more than 6 years of experience.

Due to the fact that the best links are not easy to get, many use special exchanges. Temporary or permanent links can be purchased on them. However, it should be borne in mind that it is important not only to have a backlink, but also to place it correctly. For example, a link from a site with similar topics inserted into a popular article will be more useful.

While building quality backlinks is not an easy process, the effort is worth the effort. For those who have their own website, it will be useful to answer the question of what is native advertising on Instagram  and how to use it. As a result, SEO promotion is made up of little things, so it is worth using all advertising methods.

How to make a backlink on VKontakte?

Sometimes users ask the question of how to make a backlink on VKontakte, for example, to a promoted group or personal page. What are they needed for? For advertising or for users to quickly find the information or page they want.

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To link to a person, insert a tag with his identifier and anchor, for example, [id ***** | group for SEO] and so on. I think you know what it is for and what is included in the brand book  or how to properly promote it. Backlinks that can be placed in discussions will help with this.

If you need to insert a link to an external resource, the principle is slightly different. In this case, it is enough to insert a backlink to the site starting with http: // or with https: //. At the same time, you do not need to use square brackets and anchor. Thus, by inserting high-quality links on VKontakte, you can advertise your site and brand.

How to check backlinks to a site?

Another important question is how to check backlinks to the site and what can be used for this. Let's start with the fact that it's not enough just to place a backlink on the site, you need to check its performance. Otherwise, the link won't do any good.

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To begin with, it is worth investigating the parameters of the links using special programs. Why is this necessary? Thanks to regular checks, our clients receive promotion inexpensively and of high quality. It is worth checking the authority of the site that posted the link, the presence of traffic and the presence of special tags.

All this can be done using different verification tools, for example, Ahrefs. There is another important point that is often overlooked: the relevance of the content. Without it, the search engine can also reject the backlink. Therefore, it is worth checking the relevance of inserting the link into the content.

It is also very important to check the backlinks for correctness, since the credibility of the site decreases due to the so-called "broken" links. Many entrepreneurs are interested in site monetization and what is needed for Internet banking to work on the resource. So, it is high-quality promotion and good backlinks that will help to use these opportunities to the fullest.

How do I get a backlink?

There are several ways to get a link back to your resource. First, the quality of the content is very important, since the interest of users directly depends on it. When they find something really useful, interesting and unique, they will not hesitate to share it with others.

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For example, many are interested in the question of how to open their own IT business. Having told about this in the article how to open a web studio and sharing your own six-year experience, you will help people, and they will help you. Also, do not forget that good content does not have a standard formula - you can make it so only by satisfying the needs of the readers.

You can also get backlinks through new acquaintances and mutually beneficial relationships. Interacting with bloggers who write popular columns will help both parties. You can be a source of useful information for them, and they can be a good way to make themselves known.

How do I find backlinks?

There are many free and paid ways to find backlinks to your site. An important role in this is played by the use of special exchanges. For a small fee, you can find a high-quality site for placing a backlink to our resource.

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In addition, you can check the availability of links and, if they are outdated, suggest replacing them with your own. It will be useful for both you and the owner of the resource. There is a special plan for checking the performance of sites, so it is  useful to know what is meant by checklists in advance. There is another way, not easy, but very effective.

Try to offer information from your site to those who make different collections or news on this topic. In addition to the fact that you will receive a high-quality link, readers can share information about your site. To do this, find those who are engaged in collections on your topic and offer howl material.

Backlinks on Google: what is it?

Closely related to the topic of discussion is the number of backlinks in Google: what it is we will analyze in a little more detail. In fact, everything is simple: it is the number of resources in the search engine that link to our site. There is a lot of debate among users about how important the number of links is.

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It is worth remembering that the quality of each backlink is first of all important for high-quality promotion. Therefore, in the end, only the number of good links will affect the ranking position. The more such links on your site, the better.

So, as we discussed with you, backlinks are an important part of website promotion and advertising. For their good work, it is worth monitoring the quality of their own content and the positions of the sites on which we leave links. You can get backlinks in different ways, choose the ones that suit you. We will be glad if this information will help you to promote your site!